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Social Marketing & Facebook
4 great examples of facebook use for business.. (and one not so great).
Facebook isn’t all about finding lost friends and avoiding exes. For many businesses it’s become an integral part of their marketing strategies.
People are undoubtedly less receptive to traditional forms of advertising - facebook gives business a new means of subtle brand promotion more likely to attract new clients in today’s market. Furthermore, with the integration of e-shops into pages and the rise of F-commerce, facebook is becoming an increasingly powerful tool for directly driving sales.
Below are some shining examples.. and one not so shining.. of companies that get it right.
Coca Cola
Firstly the obvious one. Held up as the industry standard with almost 24,000,000 facebook fans.
It works... because Coca Cola have the courage to leave the promotion to the fans. It engages its audience and makes positive connotations for the brand, a task that big multi nationals often struggle with, made easy with facebook.
Red Bull
The success of a facebook page is all down to the amount of ‘likes’ and therefore followers you are able to attract. A visitor to the Red Bull facebook page is left in no doubt as to what they have to do.
It works... because of its great design, packed with features.. with 16,500,000 members it must be doing something right!
Inerawe Smokehouse
Facebook isn’t all about multi nationals. Inerawe Smokehouse is a relatively small company, with an uncomplicated facebook page.
It works... because it provides useful information and encourages interaction with visitors. They update their fans regularly with offers, recipes and news. . Ultimately this encourages fans to buy its products.. be great if they could add a shop.
The Body Shop UK
The Body Shop UK . With a reputation for their ethical approach. It uses fresh design to promote its ideals.
It works... like all good facebook pages because it engages clients. If a customer asks a question it gets answered and key selling points are communicated well. It helps that it also looks great.
And lastly one we don’t like..
DHL
Like a child, a neglected facebook page will misbehave!
It doesn’t work... because DHL have lost control.. The wall has simply become a means of customers lodging complaints, which DHL chooses to ignore.
This site is a wasted opportunity. Instead of engaging their clients and listening to their problems DHL choose to avoid any interacton. This obviously encourages the view that DHL don’t care and the whole site actively discourages people from using their services... not good.
So to sum it up..
Facebook isn’t complicated; if you follow a few golden rules a page can add real value to any business. Like all marketing it does require a little effort but it can be great fun.. Need more help, talk to one of our team today. Our initial meeting is always free so give us a call or drop by the office!